Ying McKenzie

Ying McKenzie

Senior Researcher & Strategist

Equal parts smart and smiley, Ying is a real deal researcher having unearthed qual and quant insights for big brands like L’Oreal, Honda, Pepsi and Coles over her 20 years of experience. A super sharp strategist; this life learner also holds an Aikido 4th dan black belt (kind of a big deal). She’s passionate about experiencing different cultures having lived and worked in Malaysia, Singapore, Thailand, Vietnam, Melbourne and Newcastle. Loves Studio Ghibli animated films. Hates infomercials. And has a fist pump moment when she turns all the leftover vegies in the fridge into an acceptable dish for the family.