Building a brand strategy that drives your organisation forward can be your most powerful weapon in business to disrupt your category, increase staff loyalty and grow your market.
“If you were back home in Australia right now, who would you most want to have a beer with?" Their answer led them from New York’s #1 advertising agency, Droga5, home to Sydney.
Hunter, a hotspot for renewable energy highlighted at the Hunter New Energy Symposium 2024. We're good at ‘a transitioning economy’, done it a few times before (steel, coal, renewables, next!).
Investing some time at the beginning the year to shed light on your brand health via market research, clarify your measures of success and reflect on possible refinements for your brand strategy or teams can make or break your brands success in 2024!
In case you missed it, SXSW came to Sydney in the middle of October. The Guts team spent some time listening to the speakers and visiting the brand experiences. The result?
Kara recently caught up with senior marketer Crystal Bergemann, Group Manager of Communication & Stakeholder Engagement at Ampcontrol to pick her brain about what she learnt from the recent re-brand project.
Mona, is one of the most polarising art galleries in the world, which is exactly how they like it. So how did they create such a renegade brand, and what’s next?
We spoke to Emily Osborne, Director of Strategic Marketing Communications at University of Wollongong to get her advice for other brands wanting to live their values.
The marketing holy grail is building a brand your customers love so much they sell it for you. So how do you build a brand that drives your business forward?
Who are the bravest and boldest brands in Australia right now? We have done the heavy lifting from Interbrand’s AU + NZ Breakthrough Brands Report 2022, to give you the lowdown! 💪
The only constant in life is change. To keep up with the never ending changes in market we recently attended McCrindles 2023 Trend webinar. Here are our top 5 favourite trends, to help you keep up!
ChatGPT. It’s the chatbot that exploded a couple of weeks ago, and even reached its global capacity this week. It’s hard to remember what anyone on LinkedIn talked about before ChatGPT. But what is it?
Need some inspiration for your 2023 marketing strategy? Here’s a recap of Interbrand’s 2021 Best Global Brands Report to help your brand go big this year.
The data says yes! Individuality and distinctiveness between brands seem to be disappearing into a ‘sea of sameness’. So how can you stand out in market?
In case you missed it, the Hunter Innovation Festival was on last week, full of mind opening and inspiring sessions, joyfully delivered face-to-face with human interaction! Read on to see our top highlights!
Recruitment is like dating. Shared values, authenticity and meaningful experiences form bonds of loyalty and brand love. Read how you can develop an employer brand that attracts the best of the best.
What is the circular economy, and why do you need to be across it? According to Forbes, the circular economy will be a crucial component of the coming ‘net zero era’.
Brand FOMO is real. Marketing trends and comms channels evolve by the second, so we’ve got the low-down on the top 5 global trends impacting your brand.
Does your organisation take action on environmental and social issues? It can be a daunting prospect, but research carried out by PwC and Atlassian shows it’s a must have for the next generation if you want to nab the best talent.
Need some inspiration for your 2022 marketing strategy? Here’s a recap of Interbrand’s 2021 Best Global Brands Report to help your brand go big this year.
Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
Guts are a purpose-driven branding consultancy who want to change the world with you.
