Read the latest trends and global insights on research, strategy & branding

Top 5 global trends

Top 5 global trends impacting your brand

Brand FOMO is real. As marketing trends and comms channels evolve on the daily, we’re lightening the load on your inbox. A cheat sheet before your next board meeting – here’s the low-down on the top 5 global trends impacting your brand. Buckle in for a sneak peek into the trends that will soon influence the market and audience perceptions in a big way.

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Is this a post purpose world?

Are we living in a post purpose world? 🤔🌏 There’s been a bit of talk lately about if a purpose is still relevant. Should every organisation have a purpose? Are some anti-establishment brands who are rejecting the status quo part of a growing trend? Chuck in the great resignation and the current state of the world and things get even more interesting…

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Work work work – a thing of the past

Does your organisation take action on environmental and social issues? It can be a daunting prospect, but research carried out by PwC and Atlassian shows it’s a must have for the next generation if you want to nab the best talent.

Best Global Brands 2021

Best Global brands 2021

Need some inspiration for your 2022 marketing strategy? Here’s a recap of Interbrand’s 2021 Best Global Brands Report to help your brand go big this year. 🧠🧠  

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Doing good is good for business! 💪

We love brands that break the mould and challenge category conventions.
Here’s some of our fave AU/NZ brands recently featured in Interbrand’s Breakthrough Brands report for 2021. We’ve read it so you don’t have to. 🤓

Buckle in for a sneak peek into the top 5 global trends that will soon influence the market and audience perceptions in a big way.

🧠🧠🧠 Find out how the metaverse, decline in trust in digital media, and a rise in the social license will change how we work.

1. Metaverse 👾
2. A return to tradition ⛰️
3. Power to the people ✊
4. Social media is not community 👍
5. Deepfake ⛔

Regardless of what type of brand you’re managing, these top 5 global trends are a new challenge that will impact your marketing strategy and also represent a great opportunity. We'll keep an eye out for you on these big market shifts and, as we always do, use insights to build smart strategies for our clients.

Find out why via the link in our bio.

The notion of 'the daily grind' is behind us. Research carried out by @pwc_au and @atlassian shows that the next generation of talent want to work for organisations that value their mental health and take a stand on environmental and social issues.

A genuine commitment to Environmental, Social and Governance (ESG) is a must.

For organisations wanting to nab the best talent, it's got to be about action, not just virtue signalling. Employees no longer have to settle for 'just a job'. Even more than higher pay they want to see you prioritising sustainability and equality as well as their mental health and flexibility.

It's about authentically practicing what you preach.

Read more on this juicy issue via the link in our bio.

#greatresignation #valuesmatter #employerbrand #corporatesutainability #GutsCreative #brandstrategy

🦸🦸‍♀️ Only one more week to see the Humble Heroes at Warners Bay Esplanade in all their glory!

Until the 8 November, check out 15 of Lake Mac's local legends in a portrait exhibition as part of our latest campaign for @ourlakemac

If you can’t make it in person, head to the link in our bio.

Guts news! 📢 We are excited to welcome to the Guts family our new Account Director Brooke Moyle. 🧠⚡

She comes to us from Sydney, where she worked with big brands like Hugo Boss, Adidas, Spotify and Cadbury. A grammar geek through and through, she's a rare gem, organised and creative.

Our girl B is a natural born people person and adds warmth to any room.

Call Brooke when you want to get stuff done and execute your brand on point.

She loves Newy's close-knit community and is a secret Star Wars fan girl with a proud karaoke obsession… which means she fits in just fine.

B will be helping Guts grow with lots of world changing projects on the go.

#newhire #gutscreative

What happens when you combine an animator, an award-winning artist, 50 high ⁣
school students, and crocodiles? ⁣

Magic 💫✨ ⁣

Back in June, we facilitated a collaboration with @citynewcastle.au, @uni_newcastle and artist @lizanelli.⁣

Working with an all-star @universityofnewcastlesoci student team, and @jackmcgrathfilms we brought our Animation Masterclass to four high schools. ⁣

The task: recreating Liz‘s vivid illustrations from the @cbcaustralia award-winning book 'Dry to Dry' about life in Australia’s Top End. 🐊🦘🍂 ⁣

The result, some stunning adaptations of this Kakadu story in the student's voice. ⁣

Check out some of their beautiful work. #gutscreative #animationmasterclass #drytodry

Brand strategy workshops, we love them! This pic is from one of our fave projects we’ve been busy on this year in the education space where participants told us that this brand had truly been lifesaving. We use creative techniques to draw out real human insights – drawing, cut-outs, archetypes, emojis. It’s all about finding the emotional connection with the brand and it’s lots of fun. Projects like this, where we’re truly helping our clients change the world are why Guts exists. Can’t wait to share it! #gutscreative #brandstrategy #strategyworkshop

📣 Hiring 📣 Hey account managers, we're on the hunt for a natural people person who's really good at listening first. If you’re after a supportive team, we could be a great fit! Give Kara a call, let's chat 🤙
Link in bio
#newcastlensw #newcastlejobs #marketingstrategy #brandstrategy

You guys, the band is officially back together!🤘

Kara has returned from her six-month adventure around Australia with tales of saltwater crocs, whale sharks and star gazing in the outback. 🐊🤠 What a lucky duck.

And we're so excited to welcome Steph back into Gutsland after having the little charmer Bertie (who often contributes to our teams chats) 👶

And not a minute too soon! We're stoked to have lots of world changing projects on the go and it's been so lovely catching up with all of our legendary clients. 🙏 A massive thank you to Remy, Ying and Madelene who have done a superb job keeping all cylinders firing and delivering some incredible work which we can't wait to share. ⚡

We’re itching to catch up properly in real life, one day soon!
Love your Guts 🧠🤙💪

#dreamteam #brandstrategy #marketingresearch #gutscreative

🫀Calling all brand strategists, Guts needs you! We've got some exciting projects on the go and are looking for a *now full time legend* to round out our dream team. If you'd love to change the world with us, get in touch! Link in bio ✌
And if you could start tomorrow that would be great too! 😜

Meeting the newest addition to #teamguts… little Herbie 🎉

Congratulations to our incredible #Researcher & #Strategist Steph on your beautiful baby boy, you are rocking this parenting gig ⚡️

#GutsCreative #dreamteam #research #strategy

We are so excited to be partnering with Newcastle Libraries @citynewcastle.au and the University of Newcastle @uni_newcastle to launch an Animation Masterclass that will bring the book ‘Dry to Dry’ to life!

Using the illustrations by the super talented @lizanelli in her book with Pamela Freeman, students will be able to learn how to animate 2D cut-out puppets and make a short animated film from Jack McGrath, Lecturer at the University of Newcastle. 🎨🐊🐜🦎🎥🎬⚡️
@walkerbooksaus
To register go to http://bit.ly/DrytoDry_AnimationMasterclass #animationmasterclass #illustrations #highschoolstudents #gutscreative

Local is the new superpower! Our #gutscreative team couldn’t agree more as we know that #doinggoodisgoodbusiness. Huge thanks to @citynewcastle.au and @village.well for hosting an inspiring workshop on the conscious consumer, global local trends and our #smartcity. Feeling positive for the future of Newcastle 👊🤘

Guts news! 📣 We’re counting our lucky stars as we welcome our Senior #Communications #Strategist, Madelene Amouroux to team Guts 💫

A rational mind that bridges #business and #creativity, Madelene believes variety is the spice of life. 🧠
A born & bred Novocastrian, she recently returned from 13 years living in France (although she still hasn’t adapted to our early dining hours)!

Madelene brings over 15 years of B2B experience working on multinational brands. Seeing things from different perspectives allows her to understand her client’s needs and make the complex simple.

When she’s not dreaming 💭 about wild and windswept landscapes, you’ll find her in a museum nerding out over all things history. Or sitting in a restaurant reading about food 🍴

Reach out to chat to Madelene about all things strategy – we know you’ll love her like we do!

Guts news! 📣 We're stoked to officially welcome @yymckenzie into the fold! 🧠🫀🫁
Equal parts smart and smiley, Ying is a real deal researcher having unearthed qual and quant insights for big brands like L’Oreal, Honda, Pepsi and Coles over her 20 years in the game. A super sharp strategist; this life learner also holds an Aikido 4th dan black belt 🥋 (kind of a big deal). She’s passionate about experiencing different cultures having lived and worked in Malaysia, Singapore, Thailand, Vietnam, Melbourne and Newcastle. Loves Studio Ghibli animated films. Hates infomercials. And has a 👊 moment when she turns all the leftover vegies in the fridge into an acceptable dish for the family.
Hit us up to pick Ying's brain for your next research project!

Would you take a driverless shuttle to work? 🚍⚡️

We loved researching a broad cross section of the community including an inclusive trade-off workshop to find out how we could help everyone access the future of transport.

Hear what the community thought via the link in our bio. #newcastletransport #autonomousvehicles #publictransport #researchlife #gutscreative #driverlessbus