We love brands that break the mould and challenge category conventions.
Here’s some of our fave AU/NZ brands recently featured in Interbrand’s Breakthrough Brands report for 2021. We’ve read it so you don’t have to. 🤓
Three major trends for marketers to keep an eye on; wellness, empowerment, and authenticity.
We’re continuing to see a global shift towards ‘for purpose, for profit’ brands which are changing the world. 🌏 🙌 Our top four all have the potential to reshape industries, influence our culture, and change consumer expectations.
⚡ Ones to watch ⚡
Heaps Normal 🍻
A global mega trend gathering steam locally and changing Australian culture. They’re normalising mindful drinking and responding to the next generation who want to quench their hard earned thirst both with and without alcohol.
Solar powered, GPS-enabled smart cow collars 🔥 that move and monitor the health of cattle. Happy cows, healthy land and efficient farming is the way of the future. 👏
Finally! A circular waste FMCG product that’s not filling up our landfill. Brands like Zero Co and Who Gives A Crap prove that consumers will pay more for a commodity with a higher purpose.
The friendly trading app that is changing our relationship with the stock market. Championing the investor, it’s easy to use accessible app brings down the barriers for first timers. With its B Corp certification, it shows that this new generation of investors want to be making ethical and meaningful investments into the future.
Their growth trajectories show consumers now expect more than just a product, they want you to stand for something. If you haven’t solidified your purpose, the time is now! 🙋♀️
Read the full report here.
Image credits: halter, heaps normal, zero co, sharesies