Love water, baby
Not what you would expect to hear from a state-owned water corporation.
When Hunter Water asked us to help young people improve their water habits, they let us go way beyond the standard approach, but even we didn’t expect to be channelling Barry White.
Our strategy to achieve behavioural change was a positive one, building on Hunter Water’s successful ‘love water’ approach. Cue ‘The Water Lovers’; four animated characters built from actual water usage data of the most common water behaviours. Each one personified water usage stereotypes in a completely quirky way.
To ensure maximum engagement we created GIFs, life-size cut-outs and an animated video. We even wrote a Love Water song that dialled up the romance and got the recording studio all hot and steamy.
Results: to date 4,670 people have completed the quiz, an incredibly successful result. We’re chuffed to show a positive strategy can make a difference. Take the Love Water Quiz today to find out if you’re a Wasteful Wade and see how you can easily level up. Because water is precious… baby.