Guts-mas was fun! 🎄
What a wild ride this year has been. We have been truly lucky to have received such great support from our clients and creative friends and have worked on some of the most rewarding projects in all of our five years.
Plus we've added two amazing newbies, @remy_downing and @moscovisco you truly make us a dream team! ⚡
This week (and all weeks) we celebrate and recognise the First People of Australia. We are thankful to run our business on Awabakal lands that have been plenty to us now and have been abundant for thousands of years.
We're learning and working with our clients to help us both and our community connect, nurture and respect this land and the Awabakal peoples.
These are some of the ways our team connects to country and celebrates First Peoples of Australia.
📚 - we've picked up some Children's books that celebrate First Peoples of Australia (we're learning from these too!) 🗺️ - we bought an Indigenous map of Australia to learn about the diversity of our First Nations peoples
🌿 - we're planting local Awabakal plants into our gardens ... and the native bees are loving it.
📱 - we're sharing and learning from content generated by First Nations people.
What Aboriginal land are you on today? Find out via the link in our bio and let us know! We'd love to hear how else you're celebrating our rich and ancient culture on this land!
#NAIDOC2020 #Indigenous #Aboriginal #FirstNations#TorresStraitIsland #Australia#NAIDOC
Are you an aspiring animator or creative wanting to learn the tricks of the trade from the best in the biz? 👾
⠀
We have partnered with @uni_newcastle and @citynewcastle.au Libraries to bring you ‘The Animation Masterclass’, a FREE event as part of @festivalxnewcastle for High School students.⠀
⠀
Have fun being the actor in your own animation and have the chance to win a @wacom Pro tablet (valued at $550) for your school! ⠀
⠀
Limited positions available so get in quick and register now via the link in our bio!⠀
⠀
#animation #highschoolstudent #animationfestival #creatives #animation #stopmotionanimation
Guts 5-min brand strategy series. 🧠🧠🧠 Episode 3: Values. ⠀
⠀
Values in a business are just like the ones you have. They guide the decisions we make and attract the right people and opportunities to us. ⠀
⠀
You've probably heard people talk about being 'authentic'. Living your values is one of the most powerful ways to do that. Plus, consumers have shifted the way they make purchasing decisions from what they are buying to why they buy it. ❤️⠀
⠀
All of our values have truly been tested with COVID-19 and how organisations have responded has been really telling of their brand. @whogivesacraptp was a great example of a brand living their values by donating the bump in panic buying profits (1000% sales increase!) to santitaton charities. 👏 👏 👏⠀
⠀
Which all adds up to show the real value of values. 🤙
#marketing #brandstrategy #branding #culture #trustyourgut
@thebigpicturefest is nearly here! 🙌
We are proud to be supporting this festival alongside @citynewcastle.au @uni_newcastle @newcastleafoot to bring Newcastle’s history and creative culture to life through street art. ⚡️
A huge line up of artists including @fintan_magee @inari______ @brontenaylor @brettpiva @ellie.hannon @vanstheomega @_ianmccallum @olas_one @tmhndrsn @patriciavanlubeck @jordanluckyartist @sophiaflegg and @kik_design_
This long weekend come down and check it out. 2-4 October.
Event line up out soon. #bigpicturefestnewcastle #streetart #covidsafe #newcastlensw #gutscreative
Very excited to share that Guts is expanding and we’re lucky enough to have these legends on the team! 💪⠀
⠀
Steph (in the middle) joins us from Sydney Opera House working in the digital marketing team, she’s a research and strategy gun, super connector and in her spare time runs the excellent @ibnewie. ⠀
⠀
Remy (right) runs a mean brand strategy workshop and has some fantastic agency experience building brands big and small from the ground up.⠀
⠀
Here we are trying to look casual at Guts’ home @theroostcreative 😂⠀
⠀
Learn some inside scoops on team Guts via link in bio. 👆⠀
⠀
Welcome aboard team Guts Remy and Steph, thanks for hitting the ground running! 🏃♀️
Exciting news today! 📣 We’re stoked to be shortlisted for the @mumbrella_aus Award for Insight. All thanks to the humble bucket! ⠀
⠀
In the midst of last years’ drought our fantastic client @ourhunterwater asked us to help reduce water consumption by 2% per year over 5 years.⠀
⠀
We did what we always do, talked to randoms as part of our ‘word on the street’ research. Our insight: everyone thought they were an average user and not the problem.⠀
Our Buckets campaign asked everyone to 'Save your 4', reducing their usage by 40L per day, or… 4 buckets. And with lots of 💪 from the whole team it worked 🙌 💧, consumption reduced by more than 20%, smashing their target.⠀
⠀
Fingers crossed for the awards in Sept!🤞⠀
⠀⠀
Link to case study in bio. Creative building and pic by @feather_edge 👊⠀
⠀
⠀
#MumbrellaAwards ⠀
⠀
#awards #brandstrategy #brandinsights #marketing
We love working on meaningful brands! It's been a week of strategy workshops 💪 and this one for @sawtoothstudios was super fun, big things to come! ⚡🌈🐶
#marketingstrategy #strategyworkshops #marketresearch
A peek behind the scenes to the making of two of our fave characters from The Water Lovers for Hunter Water. Awesome illustration by @keomatch. Case study in bio. Stay tuned for the next evolution coming soon! #brandstrategy #creativity #illustration #animation #waterconservation #lovewater
We're looking for a new member of team Guts! If you're an experienced brand strategist or a new business gun that loves creativity call me. ☎️ Link in bio.
📢 We're the proudest of sponsors of @thebigpicturefest , a world class street art festival 2-4 Oct 2020 in Newcastle!!
And super excited to announce our Official Event Partner (Platinum Sponsor), Hunter and Central Coast Development Corporation.
👏 to HCCDC for supporting artists and creativity in our city! 💥
This event is going to be epic, bringing an explosion of inspiration, colour and activity to Newcastle, save the date! ✍
And to any other potential sponsors who want to be a part of it, let us know!
Thanks also to major supporters @citynewcastle.au who have made the event possible.
We acknowledge that the Awabakal and Worimi people are the traditional custodians of the land and waters on which The Big Picture Fest Newcastle will be held. We recognise and respect their cultural heritage, beliefs and continuing relationship with the land.
Artist Announcements and more coming soon!
Guts 5-min brand strategy series. 🧠🧠🧠 Episode 2: Brand Strategy. What. Is. It? 🤔
To develop a brand that really connects with people (your customers and your team) ❤, start with these important bits first:
Purpose (every day 💪) Vision (some day 🔭). Think of your brand strategy as your soul. And how your brand looks should be a reflection of this, not just a logo that looks cool. It's about having a brand that means something. Ain't that nice?
Hello friends, Kara here! Well we made it to five years, can't hardly believe it! It's a very strange time to be hitting this milestone but as my supportive clients have said, you gotta celebrate the wins right now. 🍾🥳 I started Guts five years ago after having my first boy. Having kids does something weird to you... I decided to use brand strategy not just to sell more stuff but to change the world. I set an ambitious vision that had me sh*tting myself a little and low and behold we hit the target of creating positive change amongst over 1 million people early this year.
Guts is now my third child. Definitely some juggling, challenges, late nights, 'why did I start this?!' moments along the way🙃 but especially right now I feel really lucky to work with incredibly supportive fun clients, really rewarding projects and kick-ass members of team Guts and that's what it's all about.🙏🌈 Thank you to everyone who's been a part of the ride, let's do it all again. The next five years should be a piece of cake right?! 😬
We've been supporting lots our fave local places lately and it feels good!
It's great to see businesses with heart who are part of the local community doing an awesome job adapting and getting lots of love.
Now more than ever is a time to have a friendly face heading up your brand. Even if it feels a bit weird, share a bit of yourself with your audience to build stronger connections in the real world.
We all want to help people we know and like, plus we're craving any skerrick of human presence right now!
It's about realness over fakes, hallelujah!
Trying to take some of my own advice too... working on it...
Celebrating #ausmusictshirtday with my 'co-workers' today.
The perfect day to buy some merch, donate to @supportact or heck go old skewl and buy an album to support struggling Aussie artists.
Thanks @triple_j !
#researchstrategyandrockandroll
#australianmusic #createaustraliasfuture
⚡🤟🎸🐨
Introducing the Guts 5-minute brand strategy series 🧠
Episode 1: Research…. and why.
This new up-side down world means time to think strategically between #WFM, home schooling and trying not to freak out is bloody impossible 🤯. We’re sharing some easy to digest research and strategy tid-bits for marketers, strategists, creatives and business owners big and small.
Research on the fly is doable even for the tiniest brand or budget. But don’t forget, it’s all in the crafting of the questions. 🤓
We hope this helps keep your brands awesome. 👊 ⚡🌈 And if you want to just take a week
off, regain some sanity and think about this later, definitely do that.
Hello from the apocalypse, we so miss meeting with all of our lovely clients and partners in person!
Guts is keeping busy on projects, doing virtual focus groups and zoom strategy sessions with our clients… juggling home schooling with work… failing… giving into the chaos 🙃 and just taking one day at a time.
We’re really feeling for our friends with businesses big and small and been thinking about how we can help. Over the coming weeks we’ll be sharing some free brand strategy tips on our socials to help give your brands some Guts love. ⚡⚡ Thanks for all of your support, stay safe and look after each other and let us know if we can help.
One day we will hug again! Love team Guts. 👊
Can too many creatives ruin a good idea? 🤔Come along to @IxDA Newcastle this Wed for some pizza, beer and great banter about why we think you can produce great creative work in a commercial environment. We’ll be talking all things strategy and collaboration with @theshowbag and Greater Bank’s Marketing Comms Manager @gazhazell . Thanks @ootsmedia for the invite! Link in bio.
How many buckets does it take to have a 4min shower? Find out this weekend @surfestnewcastle . Our bucket art installation for @ourhunterwater will be popping up in Newcastle next to Merewether Surf Club. 💙💧🌧️🏄♀️
Ever heard of @camplifyanz ? Justin Hales wanted to relive his #vanlife childhood holidays and started the AirBnB of campervans. It’s now become Australia’s largest #RV sharing community and gone global, expanding into the UK and Spain. As part of the Innovator Series for @citynewcastle.au , we chatted to Justin Hales last year to pick his innovator brain - link in our bio.
#innovator #newcastleaustralia #camplify